We’re lucky to have some great menswear brands here in the UK and if you’re looking for some new ones to add to your wardrobe rotation in 2024, you’re in luck, as we’ve compiled our pick of 8 of the best British menswear brands below. Check it out:

P & CO

Hailing from Birmingham’s creative heartbeat, the Jewellery Quarter, P & Co has been built in a place synonymous with quality. It’s historic, hardworking & hardwearing attitude continues to fuel our passion for creating clothing that will stand the test of time.

FERA

Fera is a love letter to the British outdoors. Born out of a life in the wild, they aim to celebrate it through their top-notch clothing and stories. The British outdoors has such a strong culture but, in recent times, it has been reduced to hills and hiking and extreme expeditions. Whilst Fera respects these pursuits, it’s fair to say the great outdoors has so much more to offer. 

FINISTERRE

It began in 2003 for Finisterre in a flat above a surf shop with an innovative fleece that was purpose-built to keep chill winds at bay and warm up cold bodies. Since these early days, driven by those who have jumped on board, supported by their customers and suppliers, the brand and product have widened beyond these original beginnings. Yet from Finisterre’s cliff top workshop in St. Agnes, they remain true to their original design ethos of functionality and sustainability brought to life in an understated style and identity, always remaining committed to product, environment and people.

PASSENGER

Passenger pays close attention to the smallest details in their designs, which are meant to transport us from the daily grind while still being functional for everyday life. Stories of escapism are woven into the fabric of their products, and each design tells a different one. For example, a beanie might smell like a campfire, or a t-shirt might have a sweat stain from a favourite memory. Passenger designs all of their products with this in mind, hoping that each one will create a new story. They believe that what you wear reflects who you are, and that’s important to them.

&SONS

For the modern man, the guys at &SONS create timeless garments that are designed and crafted by artisans and creative pioneers. Their top-class garments are built to stand the test of time and are inspired by the past to create powerful ideas for the present. &SONS are proud to support innovation and the valuable skills of artisan makers, whose hard-won expertise is passed down from one generation to the next.

PERCIVAL

Based in Hackney, East London, Percival menswear combines a classic quintessential British sense of style and rare, internationally sourced fabrics and materials. This of course means that they construct high-quality garments all over the world with skilled craftspeople.

L’ESTRANGE

The guys at L’Estrange have come up with a simplified male wardrobe that is comprised of nothing but the essentials. These pieces are comfortable, seasonless, and versatile, so you can wear them in any setting. This means you can spend less time worrying about what to wear and more time focusing on the things that are important.

WAX LONDON

Wax London’s overriding objective is to create elevated clothing that inspires confidence and self-expression. They effortlessly blend British heritage, Mediterranean sensibility and Indian craftsmanship, and present all of that through a London-centric lens. Wax London clothing is, as the name suggests, designed in London and draws inspiration from family, music, togetherness, the outdoors, parties, love, sport and London life.