Smartphones are, of course, in pretty much every pocket but if you’re more of a shepherd than a sheep and want to get a device that ticks all the performance boxes and is overflowing with cool design features, allow us to direct your attention to the ZenFone 10 from the guys at ASUS. The fun-loving device packs mighty performance and plenty of pizzazz into the fantastic, hand-sized package. It’s everything you require for mobile freedom: a speedy Snapdragon^® 8 Gen 2 processor, a camera with the coolest new features, and on-trend colours to show your style. What’s not to like?

With prices starting at £749.99, the ASUS ZenFone 10 really is an impressive bit of kit and really holds its own against other mainstream rivals. One of the best elements of this classy smartphone from ASUS is its top-notch camera. If you’ve ever missed capturing a moment because your camera reacted too slowly, this will no longer be a problem. Now, you can seize the moment instantly with a double-press of the volume key and ensure no unmissable moment remains uncaptured.

There are some really striking colourways to choose from with the ZenFone 10 – including our own favourite here at The Coolector, Aurora Green – and these hues are directly inspired by the harmonising colours of the cosmos. The ASUS ZenFone 10 comes in five refreshing shades: the aforementioned Aurora Green, Eclipse Red and Comet White, along with the ever-popular Starry Blue and Midnight Black so you’re sure to find one that tallies with your style persuasions.

There is an environmental-friendliness to the ZenFone 10 which should also make it an attractive proposition to the eco-conscious tech aficionado out there. ASUS love our planet, and so does Zenfone 10. Its eco-friendly bio-based polycarbonate back cover helps to lessen the brand’s use of petrochemicals and helps in its aim to minimise its carbon footprint. The packaging, crafted from 100% recycled paper with soy-based ink, is designed to be recyclable for sustainable disposal.

Zenfone 10 takes video stability up a notch, with its brand-new adaptive EIS that makes use of the gyro to detect movement, allowing dynamic adjustment on the size of the field of view to keep your video rock-steady at all times. And with OZO Audio technology you are able to eliminate wind noise for crystal-clear recordings or capture an immersive, high-fidelity 3D surround-sound experience. Impressive stuff indeed.

The thoroughly excellent ZenFone 10 from ASUS does an admirable job of showcasing the fact that you don’t need to choose between compact and powerful — you can have both. With the latest Snapdragon^® 8 Gen 2 Mobile Platform and the latest memory and storage technologies, all is on hand, instantly with this first-class smartphone. After your next bit of tech? This one definitely gets two thumbs up from us here at The Coolector.