If the Don Draper aesthetic is one you aspire to, we’ve got just the timepiece for you in the shape of these new Ellum Watches from the guys at Jack Mason. Boasting a Swiss movement with American assembly, these devilishly dapper timepieces are inspired by watches of the past and crafted for the generations of the future. The Ellum Collection caters to enthusiasts of minimalism and understatement. With its slim profile of less than 10mm, it easily slides under a shirt cuff, rendering it an excellent choice for pairing with a suit.

Available for £749, the Jack Mason Ellum Watches are great value for money and the selection of the Sellita SW210 movement was deliberate, aimed at enhancing the profound bond between the watch and its owner. It boasts a carefully polished finish and is adorned with blue screws that really make it pop. In addition, the Ellum is assembled in America for ultimate quality control and is regulated by Jack Mason to an accuracy of +/-5 seconds per day.

Despite the dial’s minimalist design, its creation involves intricate craftsmanship. It presents an elegant domed contour along the outer edges, complemented by indices that masterfully blend polished and brushed finishes. The caseback is seamlessly integrated with the watch’s body, contributing to the exquisite continuity of surfaces throughout the timepiece.

Drawing inspiration from the classic watches of the 1950s and 1960s, the Ellum stands as the essential dress watch, boasting a slender profile at just 9mm thick. Attention to detail is evident in every aspect, notably in the exquisite linen dial, a hallmark of mid-century dress watches. The highlight, however, is the fully decorated Sellita SW210 Swiss manual wind movement, showcasing striped finishing and blue screws, allowing for a full appreciation of exquisite Swiss craftsmanship.

The minute and second hands feature a delicate curve at their tips, producing a captivating visual as they sweep closely beneath the boxed crystal. The dial’s edge is gently sloped, enhancing its depth and aesthetic appeal. Crafted with an emphasis on slimness and comfort, the Ellum measures a mere 9mm in thickness, making it an ideal fit beneath a shirt sleeve for seamless wearability. The Ellum features a strap made from Italian Epsom calfskin leather, a material favoured by prestigious brands such as Hermès and Chanel. For unparalleled comfort, the underside of the strap is lined with soft Alcantara leather.