Whenever we discover new watchmakers here at The Coolector, it’s always rewarding to see the quality of their wares shine through and one of the latest to have captured our attention is a brand by the name of Monarte – and their flagship launch, the Squid Collection. Available for pre-order now, with a deposit of just €100/$110, this superb-looking series of watches is going to fly off the shelves when they launch officially.

Described as being made by the watch community, for the watch community, the Squid Collection from Monarte are crafted in Switzerland and possesses real attention to detail in all their finishes and design aesthetics. Billed as a timepiece that redefines the art of Swiss watchmaking, the Monarte Squid Watch is forged from a passion for horology and an unrivalled dedication to quality. The end result of years of meticulous design and engineering, these exceptional timepieces really are a cut above.

Monarte is a new watchmaker, sure, but they are more than just another microbrand; they strive to be a testament to time-honoured craftsmanship and forward-thinking design with their great-looking watches. Located in Jura, Switzerland and founded in 2019, the brand’s journey began with a desire to craft timepieces that transcend trends. The Squid Watch, their first release, encapsulates Monarte’s dedication to quality, innovation, and the art of Swiss watchmaking. And we’re certainly impressed here at The Coolector.

The Squid Watch will be available in a Regular Edition ( Super Early Bird price of just 1199€, a significant saving from the future retail price of 1499€) and a Limited Edition ( Super Early Bird price of 1599€, well below the eventual retail price of 1999€) so you can pick the one that best suits your watch collection. Some of the stand-out features of both versions include an in-house regulated Top Grade ETA-2824 movement, 300m Diver’s ISO 6245 water-resistance, a guilloche dial with hidden writings and a bracelet with Double-sided Screws.