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Not everyone has heard of Certina. Which is understandable. Up until 2021 they hadn’t been sold in the U.S. in decades. That’s when they signed Hodinkee up to be their one and only authorized dealer here in the U.S.

But…

BAH GAWD THAT’S MACY’S MUSIC! THERE HE IS! HERE COMES THE BIG RED DEPARTMENT STORE MACHINE!

Dang, Hodinkee. That’s cold. Stone cold, even. Macy’s just running down the ramp to get in on your Certina action like a madman in jean shorts.

Truth be told, Macy’s HAS has been carrying Certina watches for a bit now (a year-ish?) but if memory serves this may be the first time they’ve ever put them on any kind of sale. And as it’s Macy’s, they gotta be an authorized retailer, no?

• Certina 38mm Automatic DS Action Diver – $675.75 ($795)
• Certina 42mm Automatic Dress Chronograph – $1,738.25 ($2045) shown very top of post
• Certina 43mm Automatic DS PH200M Blue Diver – $807.50 ($950)
• Certina 41mm Automatic DS-2 Grey Dial Diver with additional gray strap – $884 ($1040)
• Certina 41mm Automatic DS-2 Blue Diver with additional leather strap – $884 ($1040)

Code MOM should get you those 15% off prices shown above. Lots of clearly vintage-inspired divers there. And that dress chronograph is fancy. And expensive. But the winner might be the grey dial DS-2, with it’s quick release pins on the H-link style bracelet and extra strap. That might be the perfect “one watch collection” for someone. Whether it’s their one and only watch, or the watch they choose to wear when travelling. Pack a few extra straps (leather too) and you should be set for any and all situations. It’s easy to imagine the grey dial DS-2 working on a black leather strap and worn with a suit and black cap-toe oxfords, or a brown leather strap with jeans and sneakers. It should look good on any and all NATOs, and of course the stainless bracelet should be good to go in all conditions.

You’ll have to use code MOM at checkout. Mother’s Day is this Sunday, and thus, that code ends this Sunday, May 12th 2024.

That’s all.

Carry on.

The grey dial DS-2.
Comes on a stainless H-link bracelet with quick release pins, as well as an additional fabric strap.