When our favourite brands join forces on collaboration projects, we typically find ourselves first in line for the wares in question and that’s definitely the case here with this visually vibrant and adventure-ready The James Brand x Timex Ironman Watch. The TJB edition of the classic Timex Ironman® does an immaculate job of combining lightweight robustness, contemporary design and energising colour combinations that look superb on the wrist.

Available for the decidedly wallet-friendly price tag of just $99, this The James Brand x Timex Ironman Watch has everything you expect from an Ironman®, including a countdown timer, a 30-lap memory stopwatch, a customisable alarm, and an Indiglo® dial that is always legible when you need it to be. It also has a new double lug design and a planet-friendly slip-thru fabric strap crafted from #tide upcycled, ocean-bound plastic. With an eye-catching 100 metres of water resistance, this Ironman® Watch from Timex and The James Brand is ready for any challenge you can throw at it.

In The James Brand’s second collaboration with Timex, they have purposely designed a timepiece that can keep up with your adventures, whether you’re on the backcountry trail or winding your way through the city. The TJB × TIMEX IRONMAN® Watch ($99) is a departure from the brand’s usual minimalist aesthetic, with a brighter and more eye-catching design aesthetic that we’re loving here at The Coolector. However, it still stays true to the iconic TIMEX IRONMAN® legacy of performance and durability.

The TIMEX IRONMAN® × The James Brand Watch is a stylish and sustainable timepiece that is ideally suited for everyday wear and endurance events alike. It boasts a striking bright yellow resin case, visually vibrant red pushers, and a sustainable teal fabric strap made from upcycled ocean-bound plastic so it’s a watch you can feel good about. The timepiece is both durable and lightweight, making it perfect for day-to-day activities.