Needless to say, most watches look fundamentally the same so much as their design shape is concerned so it’s always interesting when a timepiece comes along that questions what you thought you knew about the aesthetics of the wristwatch. Enter the Cuffbuster Sprint Watch from the guys at Straton Watch Company. This eye-catching, to put it mildly, timepiece will definitely not to be everyone’s tastes but we love its impactful design here at Coolector HQ and for any man who likes to make accessory choices that turn heads, look no further.

The Straton Watch Co Cuffbuster Sprint Watch is available for the bargain price of just $349 right now, down from the final retail price of $499 after pre-ordering is complete, so make sure to move fast if you want to bag yourself a bargain on this one. This isn’t a new design in actual fact, it is the reimagining of 1970s classic that has been well and truly modernised and bought into the 21st century by Straton Watch Co. This vintage-inspired watch, designed to have the time always available at a glance is available in six different dial colours and at an incredible price of $349 for the first 500 orders only.

In 1972, the watch brand Desotos had a long line of successful chronograph sports watches and when the time came to design their next watch, they considered the needs of racing drivers and aeroplane pilots, who needed to be able to tell the time without taking their hands off the controls to pull up their sleeves. Desotos came up with a daring solution: a chronograph that would not be covered by long sleeves. This was the birth of the “cuffbuster” that serves as the design inspiration for Straton Watch Co’s awesome-looking version today.

Straton Watch Co wanted to keep the vintage look and feel of the original design but also wanted to add some contemporary twists to make it unique to them. On top of adding six dial variants to choose from, all whilst keeping the price accessible, Straton have made this classic piece of horological history available to everyone and that’s definitely something to celebrate in our opinion. One of the first things you’ll likely notice is that, for comfort and ease of time setting, the crown and two chronograph buttons are positioned on the top of the dial, making it incredibly easy to reset the movement or adjust the time. In addition, this also allows the Cuffbuster to be incredibly comfortable – something that comes as a surprise to many given the timepiece’s shape.

The Cuffbuster from Straton Watch Co is available to purchase in six eye-catching colours, from those that toe the line with its 1972 predecessor (for example the Brown dial), all the way through to some more colourful options such as the Orange or Turquoise dials. You’re sure to find one that tallies with your style sensibilities. And, don’t forgot, the first 500 to make a purchase of the Cuffbuster will make a saving of $150 – what are you waiting for?