The global pop superstar publicly backed the US leader’s election campaign in 2020

US President Joe Biden is pursuing an endorsement from global pop superstar Taylor Swift ahead of November’s election, the New York Times has claimed. The Democratic leader’s campaign is reportedly seeking to counter flagging polls that show him trailing likely Republican candidate, Donald Trump.

Trump’s strong performances in early Republican primaries and caucuses have suggested that a rematch of the 2020 election is the most likely scenario at the US ballot box later this year.

As such, Biden’s staff plan to rehash tactics that proved successful in the caustic battle with Trump four years ago, the New York Times said on Monday. Principally, this is said to involve painting the former president as a threat to American democracy, along with a heavy focus on abortion rights as part of a broader appeal to voters against alleged conservative efforts to restrict personal freedoms.

One influential voice the Democrats again intend to harness is that of Swift, arguably the most famous popstar on the planet. Perhaps more specifically, her 280 million Instagram followers are of significant interest, the report claims.

Swift publicly backed Biden and his vice-presidential candidate Kamala Harris in 2020, saying that she would “proudly vote” for the Democratic ticket because “under their leadership, I believe America has a chance to start the healing process it so desperately needs.”

Read more

Last year, a single social media post from Swift led to the registration of 35,000 new voters in the US, the NYT report said, and Democrats are keen to secure her backing to expand this enthusiasm to a national scale. It is also predicted that fund-raising appeals from the singer could boost Biden’s campaign to the tune of millions of dollars.

“Taylor Swift stands tall and unique,” California’s Democratic governor, Gavin Newsom, said last year. “What she was able to accomplish just in getting young people activated to consider that they have a voice and that they should have a voice in the next election, I think, is extremely powerful.”

Perhaps courting Swift’s backing, the White House last week condemned salacious fake AI images of the singer that have been circulating on social media in recent days.

Fox News anchor Jeanine Pirro, a vocal backer of Trump, on Monday warned Swift not to “get involved in politics.”

“We don’t want to see you there,” Pirro said on the news network’s ‘The Five’ show. “Joe Biden is in [a] hole with young people, he knows it. And if he thinks Taylor can get him out of that hole, he’s gonna go for it.”

Trump, though, is also no stranger to leaning on popular culture for support. He has previously boasted of backing from the likes of Kanye West and Kid Rock. The latest polling data shows Trump holding an advantage of between 1 and 5 percentage points over Biden in a head-to-head race.